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EP12: Creating a BOFU Content System to Rank in AI Search
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This webinar is best for
Meet Your Speaker
Lashay built BOFU.ai after spending years as a content strategist watching well-written content fail to convert because it lacked product depth and structure. She developed the BOFU framework to give lean content teams a systematic way to produce high-quality, product-led content at scale. Her work has helped SaaS companies create content that ranks in traditional search and increasingly in AI-generated results.
Why Attend
The way buyers discover products has fundamentally changed and most BOFU content isn't built for it. Join Lashay Lewis as she walks through a proven content system designed to get found in AI-powered search and convert the buyers who land on your page.
What You'll Walk Away With
1. Why your current BOFU content isn't showing up in AI search
Understand how ChatGPT, Perplexity, and Google's AI Overviews surface content differently and why most bottom-of-funnel pages are invisible to them.
2. The 3-phase BOFU content framework
A repeatable system for building comparison, alternative, and use-case content that ranks and converts in the new search landscape.
3. How to build a product knowledge base that AI tools actually cite
Ground your content in real product truth so AI models reference your brand.
4. Where AI fits (and where it doesn't) in your content workflow
Practical integration points for AI at each phase of content creation without sacrificing accuracy, depth, or brand voice.
5. How to scale BOFU content as a lean team
Proven workflows, templates, and AI touchpoints to produce high-quality bottom-of-funnel content even if you're a team of one.
Who Should Attend
This session is for you if you're a content marketer or SEO trying to adapt to how AI is changing search, a growth marketer or founder who needs BOFU content that actually drives pipeline, or a SaaS marketer struggling to get product pages to rank and convert in an AI-first world.
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