How TripleDart Took SignEasy’s LLM Visibility to 800 Monthly Sessions with 30-40% Consistent Growth

Client Profile

SignEasy stands out as a leading mobile-first eSignature solution trusted by more than 48,000 businesses worldwide. They've earned recognition for their user-friendly interface and seamless integrations, receiving accolades in industry reports from Apple, Google, and G2. SignEasy enables companies across various sectors to streamline their document workflows with minimal friction.

Industry: SaaS (eSignature and Document Workflow)

Team Size: Approximately 200 employees

Locations: Headquartered in Dallas, TX with offices in Bangalore, India, and distributed remote teams globally

The Challenge

When potential customers asked platforms like ChatGPT and Perplexity about eSignature solutions, SignEasy wasn't consistently appearing in recommendations. With only 15-20 unpredicted monthly sessions from these AI platforms, SignEasy needed a strategy to capture this emerging traffic source without diverting resources from their successful SEO efforts.

Our Solution

Working with SignEasy, we at TripleDart developed a focused 4-month strategy to align their digital presence with how large language models (LLMs) discover and recommend content. The approach targeted high-intent queries and positioned SignEasy as a go-to solution in AI-generated responses.

Strategic Page Prioritization

Rather than creating entirely new content, we helped SignEasy leverage their existing high-performing assets. Our approach was built on two key insights:

• Pages already ranking well in Google search were naturally receiving some unexpected LLM traffic
• Content that met Google's quality threshold likely contained valuable information that LLMs would also favor

This strategic focus allowed SignEasy to create quick wins by enhancing already-valuable content rather than starting from scratch.

Content Optimization Strategy

We categorized SignEasy's high-performing pages into three strategic buckets:

• Informational content clusters
• Competitor comparison pages
• Solution/product landing pages

For each category, we implemented these targeted optimizations:

1. Markdown Content Versions
We created markdown versions of SignEasy's key pages, making their content more easily consumable by LLM platforms. These versions were hosted directly in the root directory for maximum visibility.

2. Conversational Format Restructuring
We reformatted SignEasy's content into question-answer pairs, creating a natural conversational flow that LLMs could easily parse and cite as authoritative sources for relevant queries.

3. First-Fold Summary Sections
We added concise "Key Takeaways" or "Quick Overview" sections at the top of SignEasy's blog pages and guides, providing LLMs with an immediate understanding of each page's value and relevance.

4. Strategic FAQ Integration
We developed comprehensive FAQ sections for all of SignEasy's priority pages, packaging valuable information in the question-answer format that LLMs prefer when sourcing direct responses.

5. Schema Markup Implementation
We implemented extensive schema markup that could be easily consumed by both traditional search crawlers and LLM systems, improving content understanding and citation likelihood.

Off-Page Enhancement Strategy

Beyond on-page optimization, we implemented several off-page tactics to boost SignEasy's LLM visibility:

1. Strategic Forum Engagement
We identified relevant discussion threads on Reddit, Quora, LinkedIn, and industry forums where we could meaningfully contribute to conversations while naturally referencing SignEasy's content as a valuable source.

2. Citation Building
We systematically increased the number of online mentions for SignEasy's key pages, recognizing that LLM platforms tend to prioritize sources with broader internet presence when generating responses.

3. Targeted Authority Building
We secured a selective number of high-quality backlinks from credible industry sources to enhance the URL rating and topical authority of SignEasy's priority pages, further signaling their value to LLM systems.

The Results

This methodical approach transformed SignEasy's LLM performance from just 15-20 unpredicted monthly sessions in September 2024 to 700-750 consistent monthly sessions within three months—a 3,650% increase with minimal resource diversion from their core SEO strategy.

Month over month: LLM Visibility Growth across all mediums

Month over month: LLM Visibility split by mediums

We also focused on improving conversions month by month. Here’s how we saw steady growth in lead generation over the past few months:

With a total of 60 leads, we've consistently improved conversion rates, with a remarkable increase of 30% in leads from March to April.