What This Workflow Does

Creating content briefs manually means juggling keyword research, competitor analysis, audience pain points, internal linking, and word count recommendations—before your writer even starts. 

This workflow automates all of it. 

You input the target keyword, Surfer SEO editor link, content angle, brand kit, content type, and sitemap, and it generates a complete brief with URL slug, audience analysis, pain points, product pitch, title suggestions, FAQ section, content outline, word count recommendation, internal link suggestions, and competitor references—all in a Word document.

Key Features

• Pulls related keywords via API
• Creates audience and pain point analysis based on topic and target
• Generates product pitch section connecting brand kit to content angle
• Compares top 5-6 articles for title suggestions
• Pulls People Also Ask questions for FAQ section
• Calculates average word count from top-ranking articles
• Generates content outline based on competitor comparison
• Suggests 5-6 internal links with anchors from your sitemap
• Includes competitor articles as "content to beat" reference
• Outputs complete brief to Word document

How It Works

1. You input: target keyword, Surfer SEO editor link, content angle (SMA insight), brand kit, content type, and sitemap.
2. A web search and API pull related keywords.
3. An LLM creates the first chunk: URL slug, target keyword, Surfer SEO link, and target audience.
4. Another LLM generates pain points and reader motivation based on topic and audience.
5. A product pitch section connects brand details from the brand kit to the content angle.
6. Title suggestions are generated by comparing top 5-6 ranking articles.
7. An API pulls People Also Ask questions, and an LLM creates the FAQ section with answers.
8. Python calculates average word count from top 5-6 articles and provides word count recommendation with justification.
9. An LLM generates the content outline by comparing competitor articles.
10. Python analyzes sitemap URLs and creates 5-6 internal link suggestions with anchors in JSON format.
11. Competitor articles are added as "content to beat" references.
12. CTA is pulled from brand kit, and content guidelines are added.
13. All outputs compile into a single table and export to a Word document.

Outcome

A complete content brief in Word format with target keyword, audience analysis, pain points, product pitch, title options, FAQ section, word count recommendation, content outline, internal link suggestions, competitor references, CTA, and content guidelines. 

Tools Used

• Slate – workflow automation
• Surfer SEO – content optimization
• LLM – content generation
• Python – word count and link analysis
• API – keyword and PAA data
• Word – output delivery

Marketing today is about automating manual tasks so you can focus on strategy. TripleDart builds you marketing engines that scale towards predictable growth.

If you want to build similar workflows for your brand or partner with us, get in touch with one of our experts.

You can deploy no-code workflows using our marketing automation platform, Slate. Try it here!