Standard text ads
Take users down the marketing funnel. Use top-ranking keywords in your text ads
As a B2B PPC agency, running PPC ads is never enough. You must regularly analyse, track, and manage all essential elements. So, save your time by handing it over to B2B PPC services experts.
Paid search services with superb track record can ensure yielding positive results
PPC agencies can manage your ads better and help you save the hard-earned bucks.
Be it keyword selection, ads display or measuring ad impressions, PPC campaigns need precision and accuracy that paid search services can provide.
Hiring a PPC agency is easy if you consider the following points:
Check the track record of the paid search advertising agency. Managing PPC campaigns involve a lot of things - starting from building a PPC SaaS marketing strategy, setting up accounts, keywords selection, ad groups creation, budget decisions, campaign tweaks, and other technicalities. So, go for experienced paid search or B2B PPC services.
PPC professionals do not just execute PPC ads. They build a solid SaaS PPC strategy, create and run PPC ads, and track the ad performance to gain insights on conversions. Whether or not you are generating enough leads, boosting conversions, and everything else needs to be tracked by the PPC specialists.
Keyword selection is crucial in PPC campaigns. Choose the paid search strategy agency that understands the importance of keywords to attract the target audience. Plus, ensure that they possess knowledge about the negative keywords list as well.
Expect paid search services to cost anywhere between $1500 to $5,000+ per month. Keep in mind the return on your investment.
Realistically, if you want a paid search service agency to drive your revenue, it is most likely that your ad spends expenses and your agency management costs will be much closer.
For example, to witness real success with Google Ads, you need to spend around $5000. Additionally, you can expect to spend $1,500 to $2,000 to a PPC agency. So, your budget should be around $6500 to $7000 if your ad spend is $5000.
Though you can always choose low-priced B2B PPC services, to make Google a consistent revenue source, you need a paid search service that can invest time and resources in your ads.
So, the bottom line is the more money you spend, the more the management will cost.
Explore the Google ad types here:
Take users down the marketing funnel. Use top-ranking keywords in your text ads
Reach a larger audience
Attract users searching for similar products/services as yours
Create brand awareness
Runs mostly on tabs, smartphones, these ads promote app downloads
Engage users. Reach out to the customers on Google’s partner sites like YouTube. If you have the budget, video ads can be highly rewarding.
Use these ads for highlighting a product on sale. The ads show the product image with title, price, and a link to the online store.
It allows you to promote a variety of products together
Promote phone calls with these call-only ads that run on mobile devices only
Count on Google Ads for your PPC campaigns because it has several benefits. Have a look.
