The B2B SaaS PPC Agency To Exceed Your HR Tech’s SQL and ROI Targets

Whether you wish to build a consistent pipeline or grow your ARR, we run PPC campaigns that deliver real results—not just clicks. From smart budgeting to scalable campaign building, we take care of your PPC—so you can focus on building the HR tech solution everyone’s talking about
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Join the HR Tech Brands Winning Big with TripleDart
“We knew if somebody could do it, this team can do it. It slowly started showing results which today is one of our biggest pillars in terms of growth”
Sagar Khatri
CEO
“Pazcare's extended growth team is Tripledart. Loved Tripledart team's zeal during our onboarding and I must say they have exceeded expectations. Khushboo / Sabari / Manoj - thanks a ton for building the SEM function from ground up. We have started seeing a direct impact in our revenue :)” 
Sujith Ayyappan
Growth & Marketing

Choose TripleDart for More Leads, Smarter Ad Spend, and Higher Conversions

Reach the Right People

Connect with HR decision-makers through data-driven audience segmentation and tailored ad strategies

Maximize your PPC’s ROI

Attract high-quality leads, boost conversions, and drive revenue growth with optimized PPC campaigns

Drive Action with Ads

Convert clicks into leads through compelling ads with strategic copy and design backed by research

Account for Every Dollar

Nothing goes unnoticed with our tracking. See exactly how every ad drives leads, demos, and revenue

Outsmart the Competition

Analyze other HR Tech players’ PPC moves and refine your campaigns to capture missed opportunities

Strategize for Sustainable Growth

Whether you’re expanding product lines or entering new markets, our strategies evolve with your business

Your All-In-One HR Tech PPC Growth Toolkit

Search Ads

We craft campaigns around high-intent keywords, driving qualified leads straight to your pipeline

Social Ads

Grab attention on LinkedIn and other platforms with creative campaigns that turn clicks into SQLs

Conversion-Focused Pages

We design creatives, copy, and pages that speak to HR pain points and optimize them with A/B testing

Real-Time Conversion Tracking

Our tracking shows exactly how your ads drive leads, demos, and revenue, so you’re always in the know

Competitor & Industry Analysis

We track competitors’ moves and use this data to uncover opportunities that improve your campaigns

Campaign Management

We constantly review and refine your campaigns to reduce costs, boost CTR, and maximize conversions

Your HR Tech’s PPC Journey Starts here

With TripleDart, PPC isn’t just advertising—it’s a growth engine for results. Let your HR tech brand reach the right audience, drive high-quality clicks, and turn ad spend into real leads

From PPC Puzzle to PPC Powerhouse—Here’s How We Do It

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Competitor Research

We dig into what your competitors are up to, analyze their strategy, and find ways to help you outshine them

Keyword Research

We target high-intent HR Tech keywords, grouped by themes, to connect with the stakeholders that matter
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Eliminate Negative Keywords

We create a comprehensive list of negative keywords to ensure your budget only reaches the most relevant audience

Campaign and Budget Planning

We design campaigns and optimize everything from ad groups to landing pages and budgets for maximum impact
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Tracking Audit

We set up tracking to capture form fills, demo requests, and SQLs, giving you clear visibility into your campaign’s performance

Ad Copywriting

We craft compelling ad copy focused on solving real HR challenges, driving clicks and conversions with precision
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Taking the Campaigns Live

Once it’s all ready, we launch your campaigns. From ad extensions to bid strategies, we make sure everything performs
1

Tech Audit

We dig deep into your website to uncover technical fixes that boost performance
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Existing Content Analysis

We optimize what’s already there to address your audience’s biggest challenges
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On-page Optimization

Our team ensures your pages are perfectly optimized to climb the rankings
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Competitor Research

We find your competitors’ backlinks, keywords, and strategies to uncover gaps & opportunities
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Keyword Research

We identify HR-focused keywords that guide your audience through every stage of their journey
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3-Month Strategy Pitch

Using data insights, we create a 3-month roadmap of content, optimizations, and link-building strategies
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New Content Brief

We create content briefs that not only rank but position you as a thought leader

We’ve Worked with Multiple HR Tech Brands—And We Have Exclusive Insights

Our hands-on experience with leading HR Tech players has given us access to powerful data-driven insights, such as
Branded campaigns outperform consistently
They convert 4x better than generic campaigns, cost 70% less, and drive 3x the ROI because they target people already searching for your HR Tech
Competitor campaigns capture high-intent leads
These campaigns cost 5x more than branded ones and have lower CTRs, but they’re critical for reaching buyers evaluating alternative HR Tech products
Generic campaigns scale awareness efficiently
They’re 50% cheaper than competitor campaigns and perfect for filling the top of your funnel, though they don’t deliver the same depth of engagement
With several such insights, we’re not just a generalist marketing agency taking up a special case - we know exactly what works (and doesn’t) for you!
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Frequently Asked Questions About HR Tech PPC

What is a B2B SaaS HR Tech PPC agency?
Why is PPC advertising important for B2B SaaS HR Tech companies?
What are the key components of a successful PPC campaign for HR Tech businesses?
How can B2B SaaS HR Tech companies measure the success of their PPC campaigns?
What are some common challenges faced by B2B SaaS HR Tech companies in PPC advertising?

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Join 100+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.
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