1. Set goals
Set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals for your B2B content marketing strategy
If done the right way, content marketing for B2B companies can prove to be significant because it provides an array of benefits.
Builds trust. Content marketing makes B2B customers believe that the product or service you offer will solve their problems. The right content helps you empathize with your audience and you need it much more than just a product demo.
Choose the right B2B content agency that curates content to win customers’ trust – blogs, case studies, testimonials- and tell customers how good you are!
Reduces cost per lead. Content marketing is cost-effective. Good content has the potential to drive traffic – earned and organic- to your website without having to compete over ads. Once created, you can use your content assets across different channels.
Helps your website rank higher. Content marketing enables you to optimize your website content. As you create engaging content - keyword targeted and well linked - your content ranking gets higher, attracting more traffic to your website.
So, consider a B2B content marketing agency like TripleDart. Get quality content backed by a good SEO strategy and get set to witness long-term growth.
Lead generation, conversion, achieving business goals – everything starts with a well-laid-out plan. At TripleDart B2B SEO agency, we begin with planning a content strategy and act accordingly to guarantee success.
Want to know what quality content looks like? Team up with a B2B content agency that understands content creation. Create content that connects to your target audience. We are here to help you out!
Content distribution needs to be strategic. When done perfectly, it ensures reaching your intended audience. The TripleDart team works on the process tactically, making the right content available to the right people.
An audit is a thorough analysis for all those who want to improve their content marketing efforts. Our B2B SaaS Performance Marketing team at TripleDart stops at nothing to run a check and help you level up.
Content marketing is not the same for B2B and B2C companies. But what’s the difference?
B2B content marketing targets specific decision-makers within companies. But B2C is for the audience in general.
B2B content marketing is strategic. It relies on specific content formats like blogs, emails, case studies, and webinars. Whereas, B2C content marketing can be informal social media posts and blogs.
Content distribution for B2B companies happens via email marketing, conferences, websites, and search. Whereas B2B content is mostly shared on social media platforms.
The best B2B content marketing companies do not just deliver custom content. They help you analyze if the content is working and what improvements are required.
At TripleDart, we stand by you even after delivering the content. We ensure checking on the content performance and its success.
To determine the ROI of your B2B content marketing, we need to look at the content’s place in the marketing funnel.
1. Top funnel content:
Awareness – The top-level includes blogs, eBooks, newsletters, etc. These content types do not directly drive sales. But they introduce your brand to the audience. Measure the content success by looking at impressions, social media likes, follows, clicks, etc.
2. Middle funnel content:
Interest – This stage includes downloadable content assets like eBooks and case studies. They do not impact sales directly but it promotes brand visibility. Follow the clicks and impressions to measure the success of this content.
3. Middle funnel content:
Consideration – A step further down the marketing funnel where your prospect needs a little push to convert. You need content to win trust, like testimonials, positive reviews, and customer success stories.
4. Bottom funnel content:
Decision – The end of the funnel includes content- CTAs and forms- that can lead the prospect to the sale. Look at the sales numbers. Submitted forms, and inquiries through emails, to measure the success of these content pieces.
Set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals for your B2B content marketing strategy
Who are your buyers? Research your audience and segment based on demographics, behavior, challenges, goals, etc.
Analyze the existing content on your website to find out the gaps in content – what you have created and what more you must create.
Brainstorm ideas. Come up with content ideas that attempt to resolve the pain points of your buyer personas.
Validate your ideas with keyword research. Understand the search intent and create content around it.
Topic clusters in your content strategy make it more visible. It involves creating a ‘pillar’ page that includes a broad overview of the particular topic.
Find the perfect content type for your business – blogs, videos, eBooks, product demos, or case studies.
Market reports can make you stand out. It has data that no one else does. Use these insights for your content marketing strategy.
Get a CMS if you haven’t already. A CMS enables creating, publishing, and organizing content with ease.
Get your workforce to work. Create quality content, and update existing ones every day. Share them on LinkedIn and engage with the audience.
For B2B content promotion, use social media (LinkedIn), email marketing, and paid advertising. Amplify your content reach with paid advertising and get great returns with a perfect email marketing strategy.
For B2B companies, content can drive traffic to your website. They can also indicate users' purchase intent.
Track the performance metrics- page views, sign-ups, session time, conversions, etc.
Update webpage content and blogs. Improve them, add CTAs, and republish.
TripleDart is an expert B2B content creation agency. We understand our clients – their business goals, target audience, and brand messages. We plan content marketing strategies, create content that generates value, and leverage them through the right distribution channels.
