1. Set goals
Set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals for your B2B content marketing strategy
If done the right way, content marketing for B2B companies can prove to be significant because it provides an array of benefits.
Builds trust. Content marketing makes B2B customers believe that the product or service you offer will solve their problems. The right content helps you empathize with your audience and you need it much more than just a product demo.
Choose the right B2B content agency that curates content to win customers’ trust – blogs, case studies, testimonials- and tell customers how good you are!
Reduces cost per lead. Content marketing is cost-effective. Good content has the potential to drive traffic – earned and organic- to your website without having to compete over ads. Once created, you can use your content assets across different channels.
Helps your website rank higher. Content marketing enables you to optimize your website content. As you create engaging content - keyword targeted and well linked - your content ranking gets higher, attracting more traffic to your website.
So, consider a B2B content marketing agency like TripleDart. Get quality content backed by a good SEO strategy and get set to witness long-term growth.
Content marketing is not the same for B2B and B2C companies. But what’s the difference?
The best B2B content marketing companies do not just deliver custom content. They help you analyze if the content is working and what improvements are required.
At TripleDart, we stand by you even after delivering the content. We ensure checking on the content performance and its success.
To determine the ROI of your B2B content marketing, we need to look at the content’s place in the marketing funnel.
1. Top funnel content:
Awareness – The top-level includes blogs, eBooks, newsletters, etc. These content types do not directly drive sales. But they introduce your brand to the audience. Measure the content success by looking at impressions, social media likes, follows, clicks, etc.
2. Middle funnel content:
Interest – This stage includes downloadable content assets like eBooks and case studies. They do not impact sales directly but it promotes brand visibility. Follow the clicks and impressions to measure the success of this content.
3. Middle funnel content:
Consideration – A step further down the marketing funnel where your prospect needs a little push to convert. You need content to win trust, like testimonials, positive reviews, and customer success stories.
4. Bottom funnel content:
Decision – The end of the funnel includes content- CTAs and forms- that can lead the prospect to the sale. Look at the sales numbers. Submitted forms, and inquiries through emails, to measure the success of these content pieces.
“TripleDart has been extremely proactive and flexible to help with our requirements. This team also tags valuable insights to each decision they’ve been taking.”
“TripleDart Digital has been an extremely efficient marketing agency that has helped us set up our ad operations. They further assisted us in tracking and boosting our leads by means of optimizing ad-expenditure and guiding us with the right kind of channels to target. Highly recommended, 10/10!”
“We started investing in paid marketing one and a half year back internally. But the initial 6 months weren’t promising at all. That’s when we engaged with Tripledart. It’s been a breeze working with them. We grew from 2 paid customers per week 10 months back to 70 paid customers per week in the last month. It’s been a crazy ride and with Tripledart team is in the driver’s seat”