Coach by tripledart

EP05: Unlock the potential of Account-Based Marketing ABM with an actionable 5-step framework.

June 18, 2024
2:30 PM UTC | 8:00 PM IST
Register Now
Guest Speakers
EP05:  Unlock the potential of Account-Based Marketing ABM with an actionable 5-step framework.
Markus Ståhlberg
CEO and Co-Founder at N.Rich

EP05: Unlock the potential of Account-Based Marketing ABM with an actionable 5-step framework.

35
min

This webinar is best for

  • Seamless Internal Alignment: Master the process of aligning your marketing, sales, and management teams for cohesive ABM execution.
  • Targeted ICP Definition: Leverage data to accurately define and target your Ideal Customer Profile, enhancing your marketing efficiency.
  • Optimized Buyer Journey: Implement a strategic approach that captures both long-term demand generation and short-term demand capture, ensuring continuous engagement and conversions.

Things you'll learn

Internal Alignment: Learn how to ensure alignment between marketing, sales, and top management to set the stage for a successful ABM strategy.

Data-Driven ICP Definition: Discover how to define your Ideal Customer Profile (ICP) using data-driven insights to target the right accounts effectively.

ABM Process: Explore a buyer journey approach that balances long-term demand generation with short-term demand capture, identifying the next best channels and content.

Account-Based Playbook: Gain insights into creating an account-based playbook tailored for contact-based sales teams to enhance engagement and conversions.

Measuring Impact: Understand how to measure the pipeline and revenue impact of your ABM efforts to ensure your strategy delivers tangible results.

Speaker

Speakers

Markus Ståhlberg
CEO and Co-Founder at N.Rich

Host

Mahesh
Director of Growth at TripleDart
Coach by tripledart

EP05: Unlock the potential of Account-Based Marketing ABM with an actionable 5-step framework.

June 18, 2024
2:30 PM UTC | 8:00 PM IST
Watch Now
Guest Speakers
Markus Ståhlberg
CEO and Co-Founder at N.Rich

Things you'll learn

Internal Alignment: Learn how to ensure alignment between marketing, sales, and top management to set the stage for a successful ABM strategy.

Data-Driven ICP Definition: Discover how to define your Ideal Customer Profile (ICP) using data-driven insights to target the right accounts effectively.

ABM Process: Explore a buyer journey approach that balances long-term demand generation with short-term demand capture, identifying the next best channels and content.

Account-Based Playbook: Gain insights into creating an account-based playbook tailored for contact-based sales teams to enhance engagement and conversions.

Measuring Impact: Understand how to measure the pipeline and revenue impact of your ABM efforts to ensure your strategy delivers tangible results.

Speaker

Speakers

Markus Ståhlberg
CEO and Co-Founder at N.Rich

Host

Mahesh
Director of Growth at TripleDart