How TripleDart Multiplied OmniHR’s Pipeline by 3x with Extraordinary Digital Marketing Services
How TripleDart Multiplied OmniHR’s Pipeline by 3x with Extraordinary Digital Marketing Services
Omni HR, a dynamic player in the human resources space, approached us with a need for comprehensive performance marketing support. They were reluctant to approach yet another agency due to past experiences but were impressed by our work with Dribble and needed similar creative solutions. They partnered with us for paid advertising efforts and we were able to show tangible results within a timeframe of just 6 months.
The Primary Challenges for the Client
OmniHR didn’t have an in-house performance marketing expert. They had worked with various agencies, but couldn’t achieve their desired results. For OmniHR, the main challenges were:
- Building a reliable performance marketing framework
- Crafting engaging ad creatives and copy
- Achieving consistent results in lead generation and pipeline growth
Our Services
OmniHR needed a creative team to offer tailored solutions that focused on quick wins while moving toward sustainable growth. We offered the following services to achieve that:
- Paid Advertising Management: End-to-end support for managing ad campaigns across multiple platforms.
- Creative and Copy Development: Custom ad creatives and messaging that aligned with their brand’s tone and target audience.
- Development Support: Ensuring that all technical aspects of their campaigns, such as landing pages and tracking, were properly optimized for conversions.
How TripleDart Achieved 3X Pipeline Growth for OmniHR
We had a three-pronged approach that used a mix of creative strategies and data-driven decision-making to help Omni HR achieve a 3X pipeline growth month-over-month on the basis of their monthly ad spend.
Our marketing approach revolved around the following:
- Creative Excellence: Leveraging the creative talent that originally attracted Omni HR to our agency, we produced visually compelling ads that resonated with their target audience.
- Data-Driven Campaigns: We continuously optimized ad performance by experimenting with new keyword categories, optimizing existing landing pages, ad copies and existing match types within the current setup to get the current setup to drive predictable results.
- Close Collaboration: Working hand-in-hand with Omni HR allowed us to understand their evolving needs and rapidly implement new ideas to keep their campaigns fresh and effective.
The Results
- There was a significant increase in visibility, acquisition, and opportunities in a quarter: An increase in every single overall perimeter dictates that OmniHR is on the right path, and our changes have started to make a difference.
- Outstanding results for the Google Ads campaign: Take a look at the picture below. Last quarter, every single parameter showed healthy and steady growth. The costs were on a bit higher end, but the issue has been resolved already.
What Does OmniHR Think?
Omni HR appreciated our efficiency and collaborative approach, highlighting our ability to not only get things done quickly but also consistently bring innovative ideas to the table. We built a strong relationship based on transparency with the client from the start and maintained it throughout the project lifecycle.
Their satisfaction is a testament to the strong relationship we built and maintained throughout the project.
Final Thoughts
By addressing their challenges and leveraging our creative and performance marketing expertise, we were able to drive remarkable results for Omni HR. Our diligent approach led to a consistent 3X pipeline growth, month-over-month, making this partnership a prime example of our ability to deliver measurable outcomes in a competitive landscape.
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