How TripleDart Revived Monograph’s Digital Presence and Kickstarted Sales Opportunities Generation

Client Overview

Monograph creates project management software built specifically for architects. Their platform offers tools that make it easier for architecture firms to handle project workflows, financial tracking, and team coordination – ultimately helping these firms deliver better results for their clients.

Monograph Was Facing Several Challenges in Their SEO Performance

Declining Website Traffic

For six straight months, Monograph had watched their organic traffic numbers drop. This steady decline was making it harder to attract potential new users to their platform.

Website Technical Problems

Their website had accumulated a number of technical issues that were hurting both the user experience and their search engine rankings, further contributing to their traffic problems.

Struggle to Convert Visitors

Despite having an innovative product that architects love, Monograph wasn't effectively turning website visitors into qualified leads. This conversion gap was limiting their ability to grow their user base.

TripleDart Strategically Optimized Monograph’s Content and Did Technical Fixes

Deep Analysis of Existing Content

We started by examining how Monograph's current web pages were performing. Using metrics like traffic volume and funnel position, we grouped their pages into different categories to better understand where the problems were.

Building a Conversion Improvement Plan

We developed a detailed roadmap for improving conversions throughout the site. For each important page, we created a checklist of recommendations covering on-page SEO, optimization priorities, and specific page elements that needed attention.

Fixing Technical Foundations

We prioritized solving the technical issues that were dragging down performance. This work improved their site health score dramatically – from 30 to 95. The fixes addressed site speed, mobile responsiveness, and various SEO-related technical problems.

Strategic Page Organization

We organized Monograph's pages according to where they fit in the marketing funnel:

• Pages for people who don't know they have a problem (Unaware)
• Pages for people who know they have a problem (Problem Aware)
• Pages for people looking for solutions (Solution Aware)
• Pages for people considering specific products (Product Aware)

This organization helped us target our efforts where they would make the biggest difference:

For the Unaware pages, we focused on boosting traffic with targeted SEO improvements that increased visibility.

For the Product Aware pages, we implemented conversion rate optimization techniques. These changes helped generate 12 Sales Qualified Opportunities within three months – up from zero before our work began.

Results That Matter

• Site Health Score: The site health score jumped from 30 to 95, creating a much better foundation for both user experience and search engine performance
• Traffic Segmentation: By prioritizing different sections of the marketing funnel, we helped Monograph attract more of the right visitors to the right pages
• Conversion Boost: Monograph went from 0 to 12 Sales Qualified Opportunities in just three months, driven by our conversion improvements on product-focused pages.

Team Behind This Success

• Glenn - Growth Manager
• Siddu - SEO Lead
• Gayathri - SEO Analyst
• Ankita Sharma- Project Manager

Through collaborative efforts and data-driven strategies, TripleDart transformed Monograph’s digital presence, setting the stage for ongoing growth and success in the competitive project management software landscape.

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