How TripleDart Helped Gallabox Achieve 20% Reduced CAC, Scale Campaigns by 2.5X, and Enhance Overall Marketing Efforts
How TripleDart Helped Gallabox Achieve 20% Reduced CAC, Scale Campaigns by 2.5X, and Enhance Overall Marketing Efforts
Gallabox, a comprehensive WhatsApp marketing tool for businesses, approached us with the need for performance marketing expertise. Despite previous efforts, they struggled to scale their campaigns effectively and wanted a refined strategy to improve performance.
They were drawn to our tailored and creative approach to improve their campaigns and take the next big step in terms of marketing. The project's duration was three months and over the course of those months, we were able to significantly scale their advertising efforts while maintaining a focus on improving customer acquisition costs and maximizing their pipeline.
What Made Gallabox Seek Our Services?
Gallabox had a sound marketing strategy and a good standing in its niche. However, they were struggling to elevate their marketing to the next level. Gallabox had experience with a few agencies, which didn’t go as planned as they wanted someone committed, consistent, data-driven, and with the right expertise to address their main challenges.
They needed a team with the expertise to address the following key obstacles:
- Struggling to efficiently scale their paid advertising campaigns
- Lacking strategic guidance for optimizing and refining their ad performance
- Enhancing their creative strategy to produce more engaging and effective ads.
TripleDart’s Services
We provided Gallabox with a comprehensive performance marketing solution, including the following:
- Paid Advertising Strategy & Management: Managed their campaigns end-to-end, optimizing them for scalability and cost efficiency
- Creative & Copy Development: Developed tailored ad creatives and copy to align with Gallabox’s brand and engage their target audience
- Campaign Development & Optimization: Worked on strategic adjustments to campaign structure, keywords, and bid management.
TripleDart’s Strategy: Setting Gallabox Up for Success and Sustainable Growth
Gallabox had a strong value proposition and the right fundamentals. All it needed was expert guidance to set it up for success.
We created a tailored strategy that optimized their existing process and sustainably focused on achieving unprecedented growth.
Here are a few things we focused on:
- Reducing Spend Spillover: Optimized ad spend by minimizing inefficiencies
- Refining Keyword Strategy: Removed redundant keywords and added relevant, high-performing ones to improve targeting
- Ad Group Segmentation: Segregated ad groups into distinct categories to enhance relevance and performance
- Geographic Bidding and Day-Parting: Introduced day-parting and adjusted geographic bidding to focus on the most promising markets at the right times
- Campaign Optimization: Shifted the campaign optimization focus from low-intent to higher-intent conversion events, driving better results over time
- Offline Conversion Tracking: Implemented offline conversion tracking for better insights and further optimization
- Scaling Pmax Campaigns: Optimized Performance Max (Pmax) campaigns for lower-funnel events and scaled them effectively.
TripleDart’s Remarkable Results
Our strategies worked really well for Gallabox. Our focus on data-driven optimization and creative excellence resulted in substantial improvements for Gallabox.
In just 2 months, we achieved:
- A +77% increase in the budget
Through careful campaign scaling, we helped Gallabox double their budget, allowing them to capture more leads while maintaining a sustainable CAC.
- Reduced CAC by 20%
Despite the increased ad spend, we improved cost efficiency by removing redundant keywords, adding relevant ones, and optimizing bidding strategies.
- Increased sign-ups by 2.5X
By refining the ad creative and targeting high-intent users, we saw a significant increase in sign-ups.
- Doubled the number of demos booked
Focusing on high-quality leads through better targeting and day-parting strategies resulted in a 2X increase in booked demos.
Key Takeaways
Our team at TripleDart has always maintained that marketing is a combination of art and science. While you need creativity to connect with the audience and leave an impact through your messaging, you also need to make data-driven decisions while keeping your eye on the bigger picture.
Our tailored approach for Gallabox helped them do that exactly. Our right combination of strategic optimizations, creative expertise, and data-driven adjustments was the recipe for success the team at Gallabox needed to scale its advertising efforts tremendously.
Looking to unlock the next stage of growth for your B2B SaaS product?
Are you ready to have hands-on guidance from a team that’s dedicated to your success? We’d love to chat with you.