How TripleDart Grew Docupilot’s Traffic from 1.3K to 8K Monthly Visitors and Captured 200+ Monthly Signups

Client Overview

Docupilot provides a robust document automation platform that helps businesses create, manage, and send documents more efficiently. As a growing startup, they needed to build their online presence to reach more potential customers.

Docupilot Wanted to Expand Their Online Footprint

When Docupilot first approached us, they had only a homepage and a few integration pages. This minimal online footprint wasn't generating enough traffic or brand awareness. They needed a strategy to expand their digital presence and attract users who could benefit from their document automation solutions.

TripleDart’s Comprehensive Strategy Focused on Content, SEO, CRO, and Cohesive Design

Content Plan

• Blogs: We started by planning an editorial calendar with eight blog posts per month. After analyzing what was working for competitors, we structured the content into two main categories:
  
  • Bottom-of-funnel content that specifically highlighted Docupilot's advantages for people already looking for document automation 
  • Top-of-funnel content that captured broader traffic from people who might eventually need document automation.

• Conversion Tool Pages: We built conversion tool pages based on Docupilot's existing document formats. These pages not only attracted people looking for specific document solutions but also encouraged them to sign up to use the tools.

• Product Landing Pages: We developed targeted landing pages that showcased Docupilot's key features and practical use cases, based on insights from both competitors and existing clients.

• Templates: When our research revealed high search volume for template-related keywords, we worked with Docupilot to integrate templates into their platform and created tutorial-driven template pages.

• Comparison Pages: We also created comparison pages that positioned Docupilot against competitors like PandaDoc and DocuSign, helping potential customers understand why Docupilot might be the better choice.

SEO Strategy

• Content Optimization: We optimized all blog content with appropriate meta tags and headers, then refined them every two months based on performance data.

• Technical Maintenance: Quarterly technical audits kept the website's technical SEO score high, ensuring search engines could properly index and rank the content.

• SEO Content Briefs: For each piece of content, we created detailed SEO briefs that guided the writing process and kept everything aligned with our overall strategy.

Conversion Rate Optimization (CRO)

• Strategic Banners: We placed various types of banners throughout the site, including sticky side banners and exit-intent popups, to capture leads at different points in the user journey.

• Optimized Page Layouts: We designed page layouts with strategically positioned call-to-action buttons, particularly on landing pages, template pages, and tool pages where visitor intent was highest.

Design and Development Consistency

Brand Alignment: Throughout the process, our design and development teams worked closely with Docupilot to ensure all new content aligned with their brand guidelines.

Responsive Updates: We maintained a responsive approach to updates and edits, keeping the project moving forward smoothly.

We maintained transparency by providing weekly and monthly performance reports, along with regular client calls to discuss progress.

Results

The strategy led to impressive outcomes:

• Traffic Growth: 
  
  • Monthly clicks increased from 1,300 to 8,000 – a growth of over 500%
  • Search impressions jumped from 61,000 per month to more than 800,000 – a 1,200% increase in visibility

• Conversions: Platform signups grew by 2.6x in 9 months, providing Docupilot with a steady stream of new users.

Team Behind the Success

• Manoj - Head of SEO
• Impana - SEO Specialist
• Shraddha - Project Manager
• Naveen - Content Specialist
• Sidharth - Designer
• Pravin and Sri Hemanth - Developers

By combining content creation, search optimization, conversion strategies, and consistent design, we helped Docupilot build a strong online presence that continues to drive traffic and signups. We remain committed to supporting their growth in the document automation market.

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