Did you take a note of the latest performance marketing trends? Here, we have outlined several trends screaming for your attention.
1. Core Web Vitals
Google’s algorithm is evolutionary. When you think you have nailed it, there are new discoveries and innovations.
Google’s
Core Web Vitals metrics quantify and measure the user experience of a web page. These metrics are-
1. Largest Contentful Paint (LCP)
2. Cumulative Layout Shift (CLS)
3. First Input Delay (FID)
Though you may not be familiar with these terms, they make complete sense to the top performance marketing services. Together, these metrics measure a web page’s stability, speed, and load time.
2. Podcast Advertising
The rise of podcasts in the recent times has been incredible. The number of active podcasts and podcast listeners are increasing every day. Almost
62% of the population 12+ listens to a podcast.
Performance-based marketing services are using their creative dynamics to create podcasts to promote a brand. These marketing podcasts are generally based on relevant interviews, product-related content, actionable tips and insights, latest trends, etc.
3. Influencer marketing
Influencer marketing has grown spectacularly over the years. Here are a few
global statistics that tell how much this industry has prospered.
1. In UK, Influencer Marketing grew by 400% from 2016 to 2021
2. 93% of marketers have used Influencer Marketing
3. Influencer Marketing was a $13.8 Billion Industry in 2021
However, influencer marketing is not something you rush into. Collaborate with people you see fit for your business, the ones who can be your brand ambassador.
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