Paid media is a vital component for generating 30% of the pipeline for B2B SaaS companies. In the fiercely competitive market, Paid marketing plays a crucial role in not only attracting new customers but also nurturing leads and retaining existing users throughout the entire customer journey. PPC advertising is a favourite quick win strategy for many marketing leaders.
This is simply because how Paid ads work and is cost-effective — you only spend what your budget allows and still get results. But not all companies have dedicated teams to run PPC ads for them. The logical move is to hire a B2B PPC team.
When it comes to choosing a B2B PPC agency, it's important to consider a few key factors. With so many agencies out there, it's crucial to find the one that is the best fit for your business and can help you achieve your goals.
Finding the perfect B2B PPC Agency shouldn't feel overwhelming and time-consuming.
Our personalized and efficient process enables you to swiftly discover the ideal B2B PPC agency, allowing you to concentrate on marketing your products and services.
Rest assured, all the companies listed on this page have passed our rigorous 3-step vetting process and were carefully evaluated by our team of experts. Additionally, they were surveyed among 100+ global marketing leaders to ensure their credibility and proficiency.
With their proven experience in ppc advertising solving your specific growth and marketing challenges, you can confidently choose a partner that will drive your business forward.
Explore our trusted listings to find the perfect match for your needs.
Top 10 B2B PPC Agencies in 2024
- TripleDart
- Directive Consulting
- Omnilab Consulting
- Hey Digital
- Klientboost
- Single Grain
- Impactable
- Powered by search
- BoosterBox
- 42 Agency
1. TripleDart
Best for : Series A to Series D SaaS companies with minimum ACV of $5k
Strengths : Scientific approach to modelling pipeline marketing, Google ads, Linkedin ads, ABM, KPI-based commitments, Scaling budget, Data engineering
Notable clients : Freshworks, Avoma, Helpshift, Glean, Airbase, Multiplier, CleverTap, Sprinklr, Remote, MoEngage.
Reviews : Rated 4.8/5 with a total 40+ reviews in Trustpilot and 50+ B2B SaaS Case Studies
Pricing : Starts @ $3500/month for Paid Media Operations flat fee and no hidden % spends
Specialisation: AI, Dev Tools, Hr Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, Enteriprise, Data, SaaS for Ecom, Creator Economy.
Employee Size: 80+ Employees
Location: Remote employees from 12+ Countries & Have office in Dallas, US & Bangalore, India.
Overview:
Tripledart started in 2021 as a B2B SaaS Performance marketing agency and has evolved into one of the fastest growing end-to-end marketing agency for B2B SaaS companies. TripleDart has about 120+B2B SaaS companies in its portfolio across different growth stages. TripleDart has 80 members from 10 countries and has it's main hub in Bangalore, India and Dallas, Us. Founded by former marketing leaders from Freshworks, Zoho, Remote, and Hubspot.
TripleDart manage approximately $150 million per year in ad spends and have most of their clients in the US, UK, EU and APAC. They have also awarded as one of the Fastest growing SaaS performance marketing agency by Yourstory, Growfirm and others.
And 90% of the companies TripleDart work on a performance basis. To start with we work on MQL targets, after 3 months SQLs, pipeline, CAC, Payback targets. TripleDart also has a creative wing where they will take care of CRO, landing pages, video creatives, and other ad creatives and copies for paid media campaign management.
TripleDart specialize in serving post-PMF SaaS brands and they have close to 50+ SaaS Paid media case studies.
If you are a B2B SaaS brand and looking to invest in paid marketing or want to free ppc audit. Look no further than Tripledart
2. Directive Consulting
Best for: Enterprise B2B Clients
Strengths: Customer Generation methodology and conversational ads, Paid search ads
Notable clients: Sendoso, New Relic, Manta, Cosential, Fanbyte, Procare, Xactly
Reviews: 4.7/5 Based on 50+ Clutch reviews, but they have a very sub par employee attrition rate
Pricing: Starts @ $7500/month for Paid Media Operations + Media spends
Specialisation: Enterprise, Long Sales Cycle deals
Employee Size: 150+ Employees
Location: US and UK
Overview
Directive is a leading marketing agency that enterprise brands trust to scale their business. Directive is a full funnel agency doing in SEO, PPC advertising, CRO, content marketing, social media and digital PR. These services are driven by a dedicated team of specialists who utilize data to drive strategy with Directive’s powerful analytics hub. This technology delivers unparalleled transparency and insight into marketing efforts.
Founded in 2014 and headquartered in Irvine, California, Directive has expanded opening a second headquarters in Austin, Texas; with offices in major markets including Los Angeles; San Francisco; New York City; and London.
3. Omnilab Consulting
Best for: Seed to Series A B2B SaaS companies
Strengths: Paid Search ads for Scaling and optimisation
Notable clients: Drata, Turtl,BroadSign, Blameless
Reviews: No Reviews found
Pricing: Starts @ $4500/month for Paid Media Operations flat fee + Creative package
Employee Size: 10 Employees
Location: US
Overview
Omni Lab helps B2B SaaS companies create and capture demand through paid ads to drive more qualified pipeline for your sales team with minimum ad spend
Omni Lab will help you create brand awareness and capture existing demand across channels like: Facebook, LinkedIn, Google Ads, Bing, YouTube, and more.
Omni Lab will optimize and launch new paid ad campaigns that help drive pipeline and revenue for your business.
4.Hey Digital
Best for: Seed to Series C companies
Strengths: Project Management, Creatives and Video ads, Paid Social
Notable clients: Wiza, Posthog, Fathom analytics, Sprig
Reviews: Rated 4.7/5 based on 3 clutch reviews
Pricing: Starts @ $6500/month for Paid Media Operations flat fee and no hidden % spends
Employee Size: 25 Employees
Location: Estonia based and Remote
Overview
Hey Digital help SaaS and Tech companies scale key metrics such as free trials, leads, demo requests, webinar attendees and ultimately paid users by building out successful paid acquisition campaigns on both Facebook and Google.
Hey Digital work with two types of clients:
Established SaaS companies who already have a high converting funnel in place and a minimum MRR of $50,000.
Early stage SaaS companies who have raised their seed or series A round, are looking to aggressively scale their business and are able to commit to at least $10,000 per month in ad spend.
5.Klientboost
Best for : US based Scaleups ( Ecommerce, SaaS)
Strengths : Google ads, Youtube ads and Project Management
Notable clients : Hotjar, Segment, Owning, Fashionphile
Reviews : 4.7/5 from G2 and Clutch.
Pricing : Starts @ $5000/month for PPC + % of spends.
Specialisation: Ecommerce, SaaS Paid Search and conversion rate optimisation
Emp Size - 100 Employees
Location: LA, California, United States
Overview
KlientBoost is a digital performance marketing agency with the most published wins (case studies, reviews, video testimonials). Through paid advertising, SEO, email marketing, and conversion rate optimization, they accelerate the growth for 200+ clients in the SaaS, eCommerce, and lead generation space. Simply put, they are an ROI expert able to squeeze more ROI from your marketing channels because they always experiment with better ways to get things done.
Google AdWords, Bing Ads, PPC Marketing, Paid Search Marketing, Search Engine Marketing, SEM, PPC, Landing Pages, CRO, LPO, SEO, Email Marketing, Facebook Ads, YouTube Ads, B2B Marketing, and eCommerce Marketing
6.SingleGrain
Best for : Full Service Marketing strategy for Ecommerce/SaaS and Established teams
Strengths : SEO/Content, Ecommerce, NFT Marketing
Notable clients : Airbnb, Uber, Lyft, Amazon, Peetscoffee
Reviews : Only 8 Reviews found in clutch and 10 Case Studies on their website
Pricing : Starts @ $10000/month based on clutch reviews
Specialisation: Ecommerce, ED tech, D2C, Crypto, Web3, Blockchain, SaaS
Emp Size - 50 Employees
Location: LA, California, United States
Overview
Single Grain started as a SEO/content agency and scaled it to a horizontal focused full funnel digital marketing agency that has been dedicated to drive persistent growth for remarkable companies like Amazon, Uber and Salesforce since 2009. They work with SaaS, Ecom, Web3 and Ed tech verticals.
They have a team of Paid Media, SEO, Content Marketing, CRO, and Web3 experts, they also do Crypto Marketing and NFT Promotional Services.
As one of the top digital marketing agency, we pride ourselves on staying on the cutting edge of marketing technology and algorithms because that's what keeps us one step ahead of the competition. As a testament to their digital marketing expertise, they have a Digital Marketing blog with over 350,000 visitors/month, a podcast called ‘Marketing School’ with over 1.6 million downloads/month, and a YouTube channel with more than 65,000 subscribers. Single Grain CEO and marketing thought leader Eric Siu cohosts with Niel patel.
Their mission is to level up every human by educating and moving the digital industry forward. They accomplish this through mentoring or training, but also by providing great resources and tools.
7. Impactable
Best for : Someone who is starting up Linkedin with a lesser budget
Strengths : Faster Execution, Quick testing of whether Paid Sociak works or not for you.
Notable clients : Webchoice, Spark Recruiting, Victorious SEO
Reviews : 4/5 based on Clutch 12 Reviews and only 4 case studies
Pricing : Starts @ $1k/month for $3k budget
Specialisation: Linkedin + Outbound, Linkedin lead generation
Employee Size - 40 Employees
Location: San Antonio, Texas
Overview
Impactable is a LinkedIn Ads Agency founded by Justin Rowe, who discovered the potential of LinkedIn for business growth. Initially starting as a freelance lead generation effort, the agency, originally called LinkNLearn, quickly expanded to offer LinkedIn Paid Ads services and grew to serve over 1,000 companies in more than 30 countries. The agency was rebranded to Impactable in mid-2021 following its acquisition by a data-focused investor, enhancing its capabilities and vision.
The team at Impactable is renowned for its expertise in LinkedIn marketing, backed by a strong foundation in data analysis and strategic planning. Notable team members include:
Impactable prides itself on a growth-centric approach, offering clients deep industry knowledge and a commitment to achieving measurable results.
Impactable agency that caters to small and mid-sized companies looking for high-quality lead generation at an affordable price.
8. Powered by search
Best for : Enterprise SaaS companies ( 50k+ ACV and 10+ Months Sales Cycle)
Strengths : Enterprise Strategy, Full funnel Acquisition methodology, Data modelling
Notable clients : Vmware, Varonis, Fortra, Iwave, Mycase
Reviews : No reviews found
Pricing : Starts @ $10k/month
Specialisation: Full Funnel Marketing Strategy for high ACV, Long Sales Cycles companies
Employee Size - 25 Employees
Location: Toronto, Ontoria
Note: They have scaled well in 2021 and suddenly downsized their team to more than half by 2023.
Overview
Powered by Search is a enterprise digital marketing firm specializing in accelerating growth for B2B Technology and SaaS companies facing slow progress.
The agency, established in 2009, excels in demand generation, content marketing, paid advertising, and SEO.
It stands out by promising tangible outcomes within 90 days and Clients appreciate Powered by Search's direct engagement model, which connects them with specialized consultants, bypassing the usual account management layers found in other agencies.
This approach ensures efficient, tailored strategies that resonate with clients' unique business needs. The globally distributed team supports a diverse client base across industries like finance, healthcare, and cloud computing, adhering to core values of commitment, care, service, growth, and learning from failures. Powered by Search aims to transform prospects into interested leads, emphasizing practical, actionable marketing solutions.
The consultancy team is experienced in both in-house and agency settings, providing well-rounded, practical marketing solutions designed to integrate seamlessly with clients' existing operations in IT, Legal, and Sales.
9. Booster Box
Best for : Ecommerce, D2C, International brands with big budgets
Strengths : Scientific Modelling, Data Engineering, Mobile Marketing, Google ads
Notable clients : Vmware, Varonis, Fortra, Iwave, Mycase
Reviews : No reviews found
Pricing : Starts @ $10k/month
Specialisation: High budget campaign management, One time ads audits, Budgeting/payback calc.
Employee Size - 25 Employees
Location: Italy
Overview
Booster Box is a performance digital marketing agency founded in July 2016 by Gianluca, a former Google employee with over six years of experience.
The agency, with teams in London and Tuscany, specializes in PPC campaigns and prides itself on its scientific approach to marketing, leveraging data analysis and the scientific method.
Its diverse team consists of data scientists, developers, and PPC experts who share a passion for data, cat videos, and solving complex marketing problems. Booster Box has worked with numerous startups, some of which are associated with CapitalG and have become quite successful.
Emphasizing a unique blend of creativity, data-driven strategies, and a rapid problem-solving approach, the agency aims to stay ahead of the curve in the digital marketing realm. Services offered include paid social, paid search, enhanced analytics, SEO, martech, and marketing mix modeling, alongside free PPC and GA/GTM audits.
10. 42 Agency
Best for : Post PMF B2B SaaS companies
Strengths : Paid Social ads, Revops and Creatives
Notable clients : Charma, Cin7, Enzuzo,Hubdoc
Reviews : 5/5 based on 5 reviews from Clutch
Pricing : Starts @ $7k/month + Creative package
Specialisation: B2B SaaS Paid Media and Revops for Scaleups
Employee Size - 25 Employees
Location: Toronto, Ontario
42 agency is aPlug-and-play demand generation for scaling B2B SaaS. They build efficient revenue engines for B2B SaaS companies with paid media / performance creative / SEO / direct media buys / revenue operations and account based marketing with a minimum 6 months contract.
They are claiming more cost effective then FT hires and don’t have the baggage of traditional agencies. The team members all been in-house and understand the challenges that comes with it. They are adaptive + agile and view speed as a competitive advantage.
Their best customers are post $3M in revenue & investing a minimum of $20K in paid media & have a CRM setup (like Salesforce or Hubspot).
They can help with scaling demand generation (building pipeline, nurture programs, ads, performance brand) & MOPS (lead handoff, systems architecture, attribution, building a sales & marketing process, systems implementation [Hubspot/Pardot/Marketo]) & Strategic Account Based Marketing.
They. work on a sprint model model. They do end to end strategy, execution to reporting they care about metrics like pipeline, conversions & closed revenue but understand leading metrics like CTR, Sales Qualified Leads, Marketing Qualified Leads & Booked Meetings.
Here are 5 things to keep in mind during the selection process:
1. Deep understanding of B2B marketing and PPC ads industry:
B2B marketing requires a different approach compared to B2C marketing. The agency you choose should have a solid grasp of how to target and engage other businesses that are likely to become your customers.
It's also beneficial if they have previous experience working with companies in your industry. This ensures that they truly understand your target audience, can identify the right keywords for your campaigns, and create effective PPC strategies to reach the right people at the right time.
2. Knowledge of various PPC platforms such as Google ads, Linkedin , Meta ads etc
While Google ads is often the go-to platform for PPC advertising, there are other channels that can also deliver excellent results for B2B brands, such as Facebook, LinkedIn, and Bing.
A good B2B PPC agency should have expertise in working with major platforms, including search engines, social media platforms, and other platforms. Additionally, they should have access to SaaS reporting tools and analytics solutions, enabling them to gather relevant data and insights from each marketing channel.
3. Analytics and Reporting for Paid Ads
Transparency is crucial when it comes to your ppc campaigns and overall digital marketing strategy. It's important to select a B2B PPC agency that not only uses your ad budget effectively but also provides you with detailed and easy-to-understand reports using google analytics, looker studio and hubspot
These reports should offer insights into the performance of your PPC campaigns, highlighting the best ROI-producing ad copy and audience segments. This way, you can optimize your ad spend by focusing on what works and eliminating what doesn't. During your discussions with potential agencies, be sure to inquire about the metrics and data they use to guide their campaign strategies, ensuring that they prioritize data-driven decision-making.
4. Case Studies
While it's impossible to predict the exact outcomes of an ad campaign, a reliable B2B PPC agency will be able to showcase their past work and provide you with case studies of their successful partnerships and with digital marketing strategies created for specific target audience
Examining these case studies will give you an idea of what it's like to work with them and the kind of results they have achieved for other companies, preferably within your industry. Many B2B PPC agencies publish case studies on their blogs, so take the time to review them before making a decision
5. Multi-channel PPC campaigns service range:
Consider your overall marketing objectives. If you only require assistance with running PPC ads, it may be best to choose a specialist agency that focuses solely on PPC. However, if you are looking for a more comprehensive approach, including omnichannel marketing, it's beneficial to select an agency that offers additional marketing services such as Creatives, Analytics, Content strategy, SEO, and other related services.
Working with a single agency for all your marketing needs simplifies coordination and ensures a cohesive strategy across channels and to your target audience
I hope these points help you in your search for the right B2B PPC agency.
